Progressive web apps are set to gain in traction in 2018 with a number of big players such as Twitter, Lancome, and Alibaba leading the way- but what does this mean for native app development and how can you decide which app is best for your business?
The answer shouldn’t come as a surprise: cost. The cost of mobile app development is without a dought the basic reason for many companies, especially small businesses, remaining out of the app game, but it isn’t the only factor. There are many of brands holding out for the app promise land – the technology that will bring about easy and affordable app building.
What are Progressive Web Apps?
In its easy way, a progressive web app is a mobile app delivered through the web. It functions like a native application, because of the utilization of an app shell that allows for app-style gestures and navigations. The main difference is that there is no need to download it from an app store. It runs, self-contained, right in a web browser.
So what’s the difference between Native apps and Progressive Web Apps?
In a sentence: a native application is written to keep running on a device, and a PWA is written to keep running inside a web browser. One of the good examples of difference is with the addictive mobile game 2048. If you have an iPhone or iPad, you can download the app from the app store, install and then play it. The same goes for an Android device. And using any smartphone, tablet, or computer etc. And you can also just go straight to the website and easily start playing.
The Benefits of a Progressive Web App
PWAs aren’t only a worthwhile endeavor since it’s something new. These online apps hold a huge amount of potential. Some of these preferences hold key-value over native apps and remedy some of the issues that these traditional app experiences face. This list lays out the key benefits that an organization can enjoy by embracing PWAs as a big part of their system on mobile platforms these are:
- Hassle-Free Experience.
- Universal Compatibility.
- Responsive Design Simplifies the Code
- Avoiding App Store Bureaucracy
- Low Cost of Entry
- And Speaking of Consumer/Retail Apps
Additionally, while PWAs lag behind native applications in terms of features, they can do what is arguably the most important one for a consumer app: push notifications. At the point users select into pushes, retailers get to market directly to them using what is arguably the most effective form of mobile communication.
Along these lines, yes: Progressive Web Apps are a future of mobile. Not the future of mobile, but definitely one of them. So that’s because native applications aren’t going away anytime soon.
The Benefits of Native Apps
PWAs solved the issue of simple onboarding and similarity, however then make another one: not being able to fully interact with the device on which they’re run. Keep in mind, it’s the browser that delivers the Progressive Web App experience, however, it’s the device and OS that make the browser possible. That additional layer of software-running-software acts as a kind of wall between the PWA and the device and that wall gives the favorable position to native apps in several areas:
- They’re just faster.
- They can GEO-fence.
- NFC Support
- Native Apps Interact With Other Apps
- Native Apps are “Smarter”
- Wake Lock
The future is always uncertain, especially when it comes to technology. By the end of 2018, we could be discussing an entirely new kind of app experience. The best we can do is hoped to predict the most likely outcome. Based on how companies like Google, Twitter and others are reacting to PWAs and building up their own web-based app experiences, the future looks very promising. The platform feels set for progressive online applications to break out in 2018 and develop the way that users connect with brands and their apps.