Steve Jobs is an undeniable marketing genius. If there is someone who can sell a $ 99 pencil without sweat or gout, then everyone loves the “new” and “innovative” solution: it was him, not Tim Cook, or anyone else on our planet. , And, surprisingly, many of Steve’s claims and his approach to Apple-developed products are perfectly applicable to the world of medical software development. Why? Because in this area of development, the customers come first and the functionality and all sorts of innovative and revolutionary ideas are the second actors. And you, as an entrepreneur, have to get used to this idea, manage it and work accordingly.
There are approximately 500 million smartphone users worldwide who have healthcare applications installed on their devices and this number is growing exponentially. It is estimated that by the end of 2018, an impressive 1.7 billion people will control their health through smart devices.
This is because development costs have declined as mobile development relies heavily on many open source frameworks and solutions, and even the highest quality is not so expensive because it also has less competition (free) support.
Cheapness and availability created a massive playground around the market of medical software development where new, unrecognized players have as many chances for success as recognized sharks of the industry.
But Is This a Great Metric?
New startups pop up day and night and get forgotten faster than they’ve got their first 100.000 likes on Facebook. Competition is tough and literally kills entire companies. Mostly because many people do not understand that people’s health is not a thing you can play around with. It’s no place for questionable experiments and no way will an attitude of an entertainment startup work out fine here. No, don’t get this wrong, well-branded and properly marketed solutions will get their 5 minutes of fame and first installs but only until people will actually start launching their solutions.
Why Do Things Go South?
I started this blog by mentioning Steve’s work, and I did it for a reason. He rightly said that manufacturers should go in a slightly new direction: the customer experience and only developers and designers can go further by working on the technology itself. This idea may sound unusual today, but it works in 10 out of 10 cases, especially when it comes to medical care.
Finally, you create solutions for people with special needs and these needs have to be considered in advance. Do not give your users a fancy look and great features they do not need. Your application can look elegant. But if it does not solve a serious problem in a convenient and easy way to repent, the place of this application is right in the bucket.
4 Pro Tips For You
Think about this process from start to finish. Effective study of the health industry’s economy and application of its own rules and regulations regarding common standards. Many events can take place, bearing in mind that you are creating solutions for people with different health conditions to support them, and your business seems to be a brilliant idea.
2. Ensure Effectiveness
This can only be achieved through accurate clinical research. Find out what your end users need and give them. Make sure your application lowers processing costs or provides access to valuable data that no other solution can do more effectively and efficiently. And never forget the design.
3. Development (requirements)
The entire development cycle must supplement the requirements and regulations of the healthcare industry and implement risk management processes accordingly.
4. Embrace a whole new level of intuitiveness.
Commercially successful products are always easy to use and understandable. No one should see a problem collecting all the products in your app or device. And there are many standards and best practices that can be used anytime, anywhere. Well, in terms of medical solutions, you can forget all the good practices and methods. You have to create your own path. It happens because of your target audience.
The people you create products for may differ slightly in their needs and preferences, for example, because they have difficulty hearing or seeing, and much larger icons and buttons than normal can be helpful in their case. Such things, like many others, can not be ignored.
These simple but proven tips have already helped many of our clients, and I sincerely hope you will benefit from them as well. However, if you have other ideas or thoughts, the comment section is always open!
About : Binary Informatics is a Software Development Company based in Noida, India with development offices in Bay Area US as well. We are a team of 60 and we always strive to offer a high-quality work to our Clients. We provide solutions in Website Development, Web Application Development, Product Development, Mobile apps, Product Engineering, Enterprise Application, Big Data & BI solutions, Business Digitisation & Automation, Portals, eLearning, eCommerce, Social Networking, CRM, CMS, UI/UX etc