We know that artificial Intelligence is taking over our lives (only if we want it to) and for some of us, Siri and Cortana are doing so. But let’s think practically, AI is going to boom in the coming years with the kind of comfort and convenience it is providing the companies and people (it is visible in our everyday lifestyle). Online shopping and online commerce of all kinds is a sensation in today’s time and business owners are taking full advantage of AI to earn profits. In this article, we will see how AI is helping e-commerce sector in detail.
The amalgamation of augmented reality and Artificial Intelligence has the power to make over the business with respect to the marketing, address user experience issue and generate revenue streams. Keeping that in mind and the latest surveys, it is believed that 50 percent of the youth shoppers rely on and show interest in AI and AR products.
Let’s learn something from Google here; it gives a lot of importance to the users’ experience. With more information about users’ interests, it becomes easier to identify the latest trend and what the customer desires. Hence business pays attention to e-commerce website development on better user experience. It will take a lesser time to identify the requirement of the user in this way. This is what is going to matter to AI and ecommerce businesses.
AI based technologies help to bridge the gap between buying and browsing which helps the business a lot. IBM’s Watson and Macy’s joined together to make things easier for shopping users. Many applications have been designed with the sole aim- default shopping domain, which closes the gap and gives preference to the desktop shoppers. Companies interested in this strategy have to embrace mobile app development or mobile UX efforts as their expansion strategy.
Providing satisfaction to the customer brings a great reputation to the company or business. Hence, building a customer service that provides some human consolation provides trust to the shoppers. A customer that has built a solid reputation with the company is much more valuable than bringing in new customers. Therefore, it becomes very important for the business to provide customer care services. AI and ML have been a blessing to make customer service cheap for business.
AI is ideal for
- Handling customer data.
- Predicting visitors.
- Predicting customers’ behavior.
- Analyzing purchasing behavior of the customer.
- Other kind of manipulation with other set of data.
AI and ML are next big things that will change the business and how they run and the competition is not easy now. Competitors leave no stone unturned to be at the top. Companies that are not able to succeed on board and proficiently use ML and AI are bound to be left behind in the race of ecommerce. The obsoleteness of technology will make their business suffer and lose them bright opportunities. Due to the high cost of AI and ML, the companies may presume it to be a not so good option, but the suggestion is to look at a bigger picture and long term goals.